MGM Sanya MGMGrandSanya.com

Along one of the longest stretches of sand to grace the South China Sea sits Hainan Island’s newest jewel, MGM Grand Sanya. Experiential Hospitality at its finest. To help open this incomparable resort destination, Cimarron Digital served to create and establish the MGM Grand Sanya brand online with the pillars that define the MGM Grand experience: Energy, Entertainment and Excitement.

In preparation for launch, our work goes beyond teaser and full site campaigns and actively involves us across all resort marketing including travel agent education, sizzle videos to educate the trade, guest collateral, an experiential website, creation of events that deliver guests, management of the media process and, most important, the engagement with each guest welcoming them to the property and their room.