Immortals

To promote this epic, mythological battle movie from the creators of 300, the official website builds momentum for the visual feast that director Tarsem Singh reveals in Immortals.

Visitors feel as if they are part of both a raging battle and a subtler character study. They are invited to explore a seamless, 360° battlefield that showcases the film¹s rich environments and chiseled characters. The experience begins on the reluctant hero Theseus.  The visitors¹ journey is the same one that he travels to save his countrymen from obliteration by the evil King Hyperion. Armies clash in the distance and Theseus¹ band of sidekicks are revealed. The Gods sit in the center, symbolizing the pervading question in the film of whether or not they will intervene to help fight for what is right.

As the story unfolds for visitors, they can virtually travel behind the lines to learn more about the elements in the film, inspired by Greek mythology.

Social media was an integral part of the campaign, with lively discussions on Twitter about the all-star cast and the fight scenes. The excitement is jettisoned to the official site with unique Twitter integration: the army¹s flags bear a continuous stream of proclamations from @ImmortalsFilm tweets.