Robert J. Farina
Chief Executive Officer
Cimarron Group

Since starting The Cimarron Group in 1979, Bob has grown it into one of Hollywood’s leading entertainment marketing firms as well as a respected creative agency serving automotive, hospitality and more. Headquartered in Hollywood, with offices in Singapore, Beijing and Italy, Bob and his team of nearly 200 people are well-versed and ready to help overcome client marketing challenges providing integrated, strategic solutions across brand, research and analytics, digital, social, partnership, viral, mobile and more.

Robert J. Farina
Chief Executive Officer
Cimarron Group
Damon Wolf
President, Chief Creative Officer
Cimarron Group

With a powerful mix of sharp creative savvy, intuitive marketing strategy, and hands-on business experience, Damon keeps the team focused on producing great—and effective—work. Beginning his career at Frankfurt Balkind, followed by the co-creation of Crew Creative Advertising, Damon is responsible for marketing and creative supporting some of Hollywood’s biggest titles including the “Harry Potter” franchise, “The Dark Knight”, “The Bourne Identity” franchise, surprise hits such as “The 40-Year-Old Virgin”, “Knocked Up” and “Forgetting Sarah Marshall”, as well as some of television’s biggest hits including “The Sopranos,” “The Wire,” “Entourage,” “Family Guy” and Superbowl XL.  You’ll find Damon's instincts and leadership consistent inspiration for creatives, while his southern charm and unique sense of humor leaves all with a smile. 

 

Damon Wolf
President, Chief Creative Officer
Cimarron Group
Chris Wagner
Chief Operating Officer
Cimarron Group

Christopher guides the “business” of our business assuring our clients integration, efficiency and collaboration in delivering strategic, creative and value-driving campaigns.  With experience ranging from brand (Asics Footwear, Creative Recreation) to product placement and promotions (Valentino, Nikon, Samuel Adams, Triumph, Tumi, Ski-Doo) to production (ESPN, Prime Ticket, Susan Powter, Suzanne Somers), Christopher knows how to guide the team to a win-win for both client and agency.

Chris Wagner
Chief Operating Officer
Cimarron Group
Geoff Calnan
EVP Theatrical Worldwide
Audio Visual

An Entertainment Weekly “Network Marketing Executive of the Year”, Geoff Calnan has been a creative force in entertainment for over 25 years with successful stints at most all of the big networks. Through his leadership, the fledgling Fox Broadcasting launched such hits as “The Simpsons,” “X Files,” “Beverly Hills 90210” and “Melrose Place” along with the NFL and NHL. He helped launch UPN, transforming it into the fastest growing network in the country. At The Cimarron Group, Geoff has presided over memorable campaigns for hits such as “Avatar” as well as the “Ice Age” and “Twilight Saga” franchises, all with the simple philosophy of turning movie releases into events. 

Geoff Calnan
EVP Theatrical Worldwide
Audio Visual
George Anderson
PRESIDENT, CREATIVE SERVICES
Creative Services

George loves the collaborative process—there’s no better feeling than pulling the team together with a super tight deadline, no assets and little direction and then creatively hitting it out of the park. Since launching his career as an art director in New York, George has consistently produced stand-out creative, winning numerous awards including 15 Hollywood Reporter Key Art Awards highlighted by Best-in-show honors.  Whether for new brands, point of sale displays, packaging, event materials or beyond, he and his team consistently deliver against impossible odds for brand such as “Star Wars”, “The Twilight Saga” and MGM Hospitality. 

George Anderson
PRESIDENT, CREATIVE SERVICES
Creative Services
John Zaffarano
SVP International Marketing
Audio Visual

Just because the world’s gotten smaller, doesn’t mean it’s any easier to navigate—that’s where John’s team comes in, helping studio international departments distribute, market and promote their films, home entertainment and television product to overseas markets. Recognizing both the local consumption of entertainment as well as the culture, John leads development of international trailers, television spots, sizzle reels, viral marketing campaigns, EPKs, behind-the-scenes shows, promotional marketing materials, on-air materials, trade materials and more.  Having represented Volkswagen’s entertainment marketing efforts and working on over 90 films at Twentieth Century Fox International, including the “X-Men”, “Ice Age” and “Garfield” franchises, John brings a unique blend of experiences representing brand, studio and consumer needs.

John Zaffarano
SVP International Marketing
Audio Visual
Jon Simon
SVP Digital Marketing
Cimarron Digital

Jon leads account management and business development efforts across key entertainment and brand clients to develop inspiring digital marketing solutions. With an emphasis on listening, he is able to encapsulate a client’s situation and translate it to actionable creative strategies that move the needle. With prior experience at Sony Pictures and Twentieth Century Fox, franchises including “Pirates of the Caribbean”, “Harry Potter”, “Spider-Man” and “X-Men” and brands such as Cirque du Solei, MGM Hospitality and Chrysler, Jon’s sure to bring a rich understanding and broad experience to each and every effort.

Jon Simon
SVP Digital Marketing
Cimarron Digital
Jen Ditchik
SVP, Theatrical Print
Print

Jen brings together a marketer’s mind with an artist’s eye as she directs all aspects of print design and production from conceptualization to finish. With prior experience from both Twentieth Century Fox and Sony Pictures Entertainment, Jen has spent her time at Cimarron working on highly regarded campaigns across theatrical (“The Departed”, “Syriana”, “Gran Torino”, “The Twilight Saga” Franchise), live entertainment (Cirque du Soleil, La Reve) and luxury branding (Wynn, MGM Skylofts). Alongside her commercial work, Jen also creates studio art that has been showcased at numerous Los Angeles galleries. 

Jen Ditchik
SVP, Theatrical Print
Print
Anette Hughes
VP Digital Marketing
Cimarron Digital

As a Digital Creative Director, Anette brings a keen understanding of the digital experience, recognizing the melding of design, experience and engagement in the successful creation of digital marketing materials. With an extensive background in interactive design, Anette joined The Cimarron team after three years as a Creative Director at Crew Creative where she led the creative team on campaigns including “Harry Potter”, “Avatar”, “Terminator”, “The Dark Knight”, “Watchmen” “Wall-E” and more. Prior to that she spent 8 years at Warner Bros. Online leading a team of interactive designers on theatrical, television, home video, brand initiatives, original content and partner/sales projects.

Anette Hughes
VP Digital Marketing
Cimarron Digital
Senn Moses
President
Cimarron Asia

Senn combines extensive leadership success with a unique blend of marketing skills, operational expertise and consumer insights. Gaining marketing experience at the Leo Burnett agency and DDB Worldwide, Senn led client services on prestigious brands including Keebler, Nestle’, Charmin, Tide, Crest, Starkist, Audi, Anheuser Busch and Seaworld. Having transitioned to the world of entertainment, Senn held posts including Senior Vice President of Marketing and Business Development for Paramount Parks, Executive Vice President of Marketing and Sales for Universal Studios, Senior Vice President of Worldwide Marketing for Columbia Pictures, Executive Vice President of Marketing for the Fox Broadcasting Network and President of Nielsen Cinema and Home Entertainment. With a proven track record of developing short and long term business strategies and leading teams to effective tactical execution, Senn is enjoying building Cimarron Asia and navigating the new global marketplace.

Senn Moses
President
Cimarron Asia
Callie de Quevedo
Director, Brand Advertising
Brand Advertising

Callie brings with her a marketing trifecta—branding, advertising and public relations — having worked with Wynn Resorts, Cirque du Soleil, NBC, Disney and Fox.  Experienced across entertainment, hospitality, dining, retail, nightclubs, spas, salons and consumer products, Callie has played integral roles in the launch of Encore at Wynn Las Vegas as well as Zumanity, KA and Love for Cirque du Soleil. 

Callie de Quevedo
Director, Brand Advertising
Brand Advertising
Dale Lanier
EVP Broadcast Advertising
Audio Visual

Dale gets people to watch TV. Literally. He and his team create advertising in support of network television, cable, satellite, syndication and pay-per-view programming.  Having helped launch shows like “American Idol” and “Desperate Housewives”, Dale brings with him experience from Trailer Park, where he served as President of the Television division, UPN as Vice President of Marketing and Special Projects, Colby and Partners and Planet 3 Entertainment Group.

Dale Lanier
EVP Broadcast Advertising
Audio Visual
Sandra Murray
EVP Creative Content
Creative Content & Transmedia Marketing

Sandy established the Creative Content group here at Cimarron, creating long and short form television specials, digital programming and added-value DVD content.  Prior to joining Cimarron, Sandy served as SVP, National Promotional Programming and Production at New Line Cinema as well as a consultant to Miramax, Sony Pictures and Warner Bros. supervising the development, production and distribution of content. Recent successes for Sandy and her team include all five “Twilight Saga” films, “The Hobbit Parts 1 and 2”, “Snow White and The Huntsman”, Clint Eastwood’s “J. Edgar”, “Hereafter”, “Invictus”, “Changeling” and “Gran Torino” as well as “New Year’s Eve”, “Breaking Bad” and “Nurse Jackie”.

Sandra Murray
EVP Creative Content
Creative Content & Transmedia Marketing
Scott Murray
SVP Production
Creative Content & Transmedia Marketing

Scott’s known for seeing “the story within the story”, offering a formidable combination of strategic, creative and technical skills to projects he is involved with.  Building on his background in development, production, publicity and behind-the-scenes, Scott knows how to build relationships with both film maker and cast and use that trust to create compelling content and transmedia that is then disseminated in new and interesting ways. You can see samples of his work across “The Twilight Saga” franchise, “Gran Torino”, “Snow White and The Huntsman” and “The Hobbit”.

Scott Murray
SVP Production
Creative Content & Transmedia Marketing
Mike Tankel
Chief Innovation Officer
Brand Advertising

Mike provides brand strategy, digital integration and consumer insight assuring technology and creativity combine to deliver a consistent return-on-investment through simple, elegant ideas.  Reared strategically as a client marketing executive with AT&T through the long distance wars as well as the agency world working on automotive, packaged goods, technology and retail, Mike has helped lead innovations in wireless (myTicket, mobile CRM, mobile transactions), web/social (Acura, Beech-Nut, Mitsubishi, P&G, “The Twilight Saga”), branded entertainment (Coca-Cola, Lotus Cars, Sony), database (AT&T, First Data, Hollywood Video), partnerships (Cirque du Soleil, Disney, Las Vegas, Olympics, Senior Olympics, Universal Studios) and more, now bringing strategic thinking to the world of entertainment and a bit of Hollywood magic to the traditional marketing world.

Mike Tankel
Chief Innovation Officer
Brand Advertising
Jennifer Sheridan
VP Creative Services
Creative Services

Jen oversees a broad range of projects including: theatrical, television, in-home entertainment and corporate print campaigns as well as DVD, Blu-ray and iTunes Extras menus and digital creative.  With a background in art history, studio art and event planning she strives to bring the very best creative to each project, on time and within budget.  Jennifer has managed some of the most successful and award-winning home entertainment campaigns in history, including the worldwide release of “Titanic”, two “Star Wars Trilogy” re-releases, “The Twilight Saga” franchise and numerous collector’s editions.

Jennifer Sheridan
VP Creative Services
Creative Services